Leon Hess did not know much about putting a winning team together but he knew how to keep his customers happy. As late as 1997 – less than 20 years ago – every seat in the stadium was $25. My father paid $400 for 2 season tickets. The Jets were one of the last teams that forced their fans to pay for the preseason.
The same seats that my family owned in section 131 of the old stadium for $25 in 1997 now cost $700/game at MetLife. You have to pay an absurd $25,000 PSL for the right to buy them. What used to cost $200/season is now $7000/season (plus PSL money). The kicker? It isn’t nearly as much fun.
So my question to the Jets front office is: What are you going to do about it? Where is the value in being a season ticket holder? This past game, tickets in my section were being sold for 1/3 of the face value on the secondary market to people that were NOT forced to pay PSL’s or for preseason tickets. Let’s dive a bit deeper in to why season ticket holders feel so ripped off.
But wait, there is more! If you bought a $5000 PSL and financed it over the course of 15 years, you are on the hook for another $333/year (+ interest) or an additional $42/game on top of that $125. The face value of your ticket just went up from $100 to $167/ticket.
It isn’t hard to see why season ticket holders feel so ripped off. The same ticket that they are (in essence) paying $167 for are currently being dumped on sites like StubHub for $20-$30.
So let’s build the cost of the tickets to these 12 games in to base price of owning season tickets and spread it out over the course of the 6.5 years in the new stadium. That is an average of another $184/season that most fans probably would not spend. Would any season ticket holder be willing to buy tickets to the last four games this season if they didn’t already do that in advance? Certainly not at face value.
Oh! So we get the right to buy MORE tickets that are just as easy to purchase (and often cheaper) on the secondary market.
– Access to online account management tools, including the ability to post season tickets for re-sale, print tickets from home and forward tickets to friends.
That and 4 quarters will get you a dollar.
– First right of refusal to purchase playoff tickets.
Playoff tickets? We haven’t had a home playoff game since 2002
– The ability to earn credit through the Jets Referral program.
So… If we dupe friends/family in to getting in on this horrible investment, we will get a discount on our tickets?
– A unique season ticket holder gift every year.
A hat or a cooler. Seems worth it.
– Access to reserved parking.
The very same parking you can buy on the secondary market.
– The opportunity to purchase tickets to concerts and other stadium events.
But not ALL events. Only some.
– Access to gameday guide preview emails prior to every home game.
Now THIS is worth the price of a PSL. They will forward you a bulk email!
If anybody is being logical and looks at the numbers as I have presented them, they will realize that the best course of action is to consider PSL money already spent to be sunk cost and move on. You will wind up in a much better place financially and still be able to attend any game that you want. We are the customers. Ownership and management are supposed to earn our money. At some point, they decided to dictate their terms to us. It is time for the fans to take that power back.